Hamilton Metalcraft is a New York based fabricator that specializes in custom, high-end metal fixtures for both residential and commercial buildings. Their pieces are elegant and refined, but their branding was not aligned with the quality of their product. This was a logo concept that aimed to update their identity to more accurately represent their company and create a strong, recognizable mark that did justice to the incredible work that they produce.
Original Logo
A look into the iterative process I use while building out a mark. Behind each design is a lengthy process of refinement. The aim is to leave no stone unturned in the creative process as I work towards a final product that is as strong and long lasting as the fixtures Hamilton produces, themselves.
